Instagram – April 26th, 2019

It’s shocking to read that Africa’s lion population has almost halved over the last 25 years, and the species is now officially classified as ‘vulnerable’ by the IUCN. We are therefore delighted that our partners, @singita_ and @wearewilderness have joined forces with ecotourism operator @andbeyondtravel and the @lionrecovery Fund (LRF; established by @ultimate atesafaris in Namibia) to form the Lionscape Coalition, an incredible initiative that aims to double the number of wild lions in protected areas by 2050.

Each member of the Lionscape Coalition has made an annual philanthropic investment into the LRF. Half of the amount will go directly towards projects in countries where company operates, while the other half will be used at the discretion of the LRF. In this way, these ecotourism companies are making a direct contribution to lion conservation beyond the boundaries of their direct areas of operation.
As an undisputed icon of Africa and the natural world, we simply cannot afford to lose these special cats. The dire consequences don’t bear thinking about, but initiatives like this bring hope and excitement 🦁❤️ Photo by @ajmarton via @singita_