Singita’s 100-year purpose is to preserve and protect large areas of African wilderness for future generations.

The brand’s ethos of touching the earth lightly is underpinned by its sustainable conservation model that helps to balance tourism with conservation – which is imperative for the survival of the land, wildlife and communities under its care.

Hunting and rampant poaching across Africa over the years has wiped out local wildlife populations and in turn plunged surrounding communities into poverty. Singita’s far-sighted work in South Africa alongside the Singita Lowveld Trust supports access to quality education, including holistic early childhood education, digital learning and scholarships. It also includes enterprise development to help communities create alternative sources of income, as well as environmental awareness initiatives to ensure the success of conservation efforts.

Find out more at

Empowers Africa has partnered with Singita in order to provide a cost-effective solution to fundraising in the United States by acting as their fiscal sponsor. Any donations made here will be granted to the Singita Lowveld Trust, which works in partnership with Singita.

South Africa – Singita Lowveld Trust

Singita Community Culinary School

Singita Kruger National Park

Enables local, trainee chefs to qualify – after a year-long programme – with an internationally recognised City & Guilds qualification. Students receive theoretical and practical training, a stipend, uniform and equipment. Employment is facilitated – either at a Singita lodge kitchen or at other lodges in the Kruger National Park – on graduation.

Read more about the Culinary School at

Holistic Early Childhood Development Support

Singita Sabi Sand / Kruger National Park

Through the Singita Holistic Early Childhood Development Support programme, children are supported to fully develop in physical, cognitive, psychological and social domains. Principals, teachers and parents receive valuable training and and the ECD Resource Drive, made possible by donations from Singita guests, provides the books, educational toys, creative arts and fantasy kits, and outdoor and indoor equipment needed to make each classroom a centre of excellence where children make great strides towards reaching full potential.

Read more about the Holistic Early Childhood Development Support Program at

Digital Learning

Singita Sabi Sand

In partnership with the Good Work Foundation (GWF), this programme delivers digital-era literacy education and career training via community-driven digital learning centres of excellence, of which there are currently five around the Sabi Sand area. Singita recently strengthened its partnership with GWF via a three-year commitment to the Justicia Digital Learning Campus (JDLC), located in the village closest to Singita Sabi Sand.

Read more about the Digital Learning Program at

Dreamfields Sports Development

Singita Sabi Sand / Kruger National Park

Aimed at supporting sport development – namely football and netball – amongst 14 primary and secondary schools in the area surrounding the Sabi Sand Reserve. This involves co-organisation, referee training, funding of the leagues, and the provision of soccer kit for teams.

Read more about the Dreamfields Sports Development Partnership at

K9 Anti-Poaching Unit

Singita Sabi Sand / Kruger National Park

The K9 Anti-Poaching Unit in Singita Sabi Sand is essential in an ongoing quest to stay one step ahead of rhino poachers in Singita’s 45,000-acre concession. Patrols are conducted 24 hours per day throughout the year by professional handlers with tracker dogs, trained to track both animals and humans. The permanent presence of highly skilled sniffer dogs is also helping to shift the focus from reactive to proactive law enforcement, catching poachers before they have succeeded in killing wildlife. Furthermore, detection dogs sniff out weapons and other poaching tools, thereby reducing future poaching incidents.

Read more about the K9 Anti-Poaching Unit at

Black Rhino Guardianship Programme

Singita Kruger National Park

The Kruger National Park is a global stronghold for the critically-endangered black rhino and the protection of this population is essential to the future survival of the species. However, following the poaching surge that began in 2008, numbers of black rhino in the park declined dramatically. To halt and reverse this trend, greater understanding of the movements and behaviour of these animals within Kruger is urgently required.

In 2017, South African National Parks (SANParks) initiated the Black Rhino Guardianship Programme in southern Kruger, where the majority of these animals are concentrated. This programme aims to safeguard black rhino through increased monitoring and understanding of their spatio-temporal relationships i.e. movements within their habitat and how that changes day to night and season to season.

Read more about the Black Rhino Guardianship Programme at

Leopard Research

Singita Sabi Sand

Illegal hunting, habitat loss and the bushmeat trade are having a negative impact on leopard numbers in South Africa. In recent years Panthera, the world’s leading wild cat conservation organisation, has run camera trap surveys to determine leopard density across the species’ range in South Africa and some neighbouring countries. In 2017, Singita partnered with Panthera to run a camera trap survey on their land in the Sabi Sand to benchmark what is ecologically possible in terms of leopard density in a stable, well-protected population. The results of the survey were enlightening; at 12.2 leopards per 100km2 this is the highest density yet recorded by a Panthera survey. Running continuous surveys aids Singita in ensuring that these precious wild cats are protected.

Read more about the Leopard Research at

Anti-Poaching Unit Technology

Singita Kruger National Park

Maintaining the integrity of our reserves and the fragile ecosystems that exist within them is a primary concern for Singita’s conservation teams, with anti-poaching operations as a critical part of our effort to stem the tide of this illicit trade. Nothing can substitute a traditional well-trained, well-motivated and well-resourced team of anti-poaching scouts. However, through innovative deployment of high-tech modern technology, we can significantly increase their effectiveness.

Read more about the Anti-Poaching Unit Technology at

Donations can also be made by check or wire transfer:

Checks should be made out to “Empowers Africa” and should be mailed to:

Empowers Africa
2 Beekman Place, Ste. 18B
New York, NY 10022
(917) 328-1611

Kindly note in the memo section of the check that funds are for Singita and indicate a specific program if applicable. Or email us at

For wire transfer details or more information, please email us at

Empowers Africa has been approved as a U.S. public charity, contributions to which are tax deductible for U.S. federal income tax purposes under Section 501(c)(3) [EIN: 32-0403737] of the U.S. Internal Revenue Code.

Thank you for your support!