Instagram – May 10th, 2018

As safari industry professionals gather in Durban for #indaba2018 , this well-placed billboard was waiting at the entrance. After a brief furore and complaints that the board should be taken down, it’s been allowed to stay. And just as well as this is a message that we must all take note of. It’s up to us to raise awareness and put a stop to the abominable practise of canned hunting- captive lion breeding does not help lion conservation! Travel responsibly 🙌🏻 @bloodlions @wildlandssa @panthera_africa @kriegerhemingway